Top Rap Social Media Influencers 2018

In 2018, a study from MusicWatch revealed music drives social media. Social media users are twice as likely to follow a musician than they are a politician, and 41 percent engage with artists' posts. These figures advise influencers in the music industry stand for a strong potential for marketing opportunities. Here are x of the all-time music influencers for 2019.

Baby Ariel

Baby Ariel, real proper noun Ariel Martin, gained recognition on TikTok (formerly musical.ly), a fun app that lets users create curt videos where they lip-sync over popular songs. She now has over 29.7 million followers on the app; simply that'southward merely the start. Springboarding off her success on social media, she started her own music and acting career. Her bubbly personality has led to partnerships with huge brands such every bit Sour Patch Kids and Burger Male monarch. In 2017, Time magazine named her one of the 25 most influential people on the Internet.

Katy Perry

Pop sensation Katy Perry soared to the top of the charts with her breakout single "I Kissed a Girl" in 2008. She has stayed in the limelight ever since with a string of hits, flick roles, boob tube appearances, loftier-profile relationships and fifty-fifty her own clothing line. Her Instagram feed is a candy-colored feast for the optics, packed with fun images , fashion photoshoots and promotions for products she creates or otherwise endorses. She has 84.1 million Instagram followers and some other 34 meg followers on YouTube.

Loren Gray

Loren Gray is another young starlet who got her large break thanks to TikTok. Joining the app while information technology was notwithstanding called Musical.ly, Gray quickly gained a post-obit, and she now has 32.five one thousand thousand fans checking out her fifteen-second lip-syncs. Her success has led to her creating a social media empire, with 17.one million followers on Instagram and 3.5 million subscribers on YouTube. She uses her YouTube channel to showcase her official music videos, but also regularly vlogs nigh everything from her makeup routine to letters from fans.

Snoop Dogg

Snoop Dogg is an elder statesman compared to many other influencers on this list, only he'due south managed to stay relevant and has an incredible following. The rapper, histrion, producer and entrepreneur boasts over 34.5 million followers on Instagram where he posts "backside-the-scenes" snaps and memes. He also has five.1 million subscribers on YouTube.

Chance the Rapper

Chancelor Jonathan Bennett, better known as Chance the Rapper, owes his success to the Internet. He released his early on mixtapes on streaming services, using social media to build a reputation and spread brand awareness . He went on to win three Grammy Awards for his tertiary mixtape, which was a first for a streaming-only album and paved the mode for his debut studio album in 2019. He has 10.1 million followers on Instagram.

Taylor Swift

In the sugar-coated world of pop, few players are as influential as Taylor Swift. Between her chart-topping songs and very public relationships with other celebrities, she's rarely out of the printing. She uses her Instagram feed to share concert photographs, personal snaps and promotions with 119 meg followers; and she has another 35 one thousand thousand subs on YouTube.

Rihanna

Pop superstar Rihanna uses Instagram to connect with over 73.7 million followers. Her feed is a never-ending slide show of glossy photograph shoots and must-accept fashions where she promotes her music and her own makeup brand. She too has 32 1000000 subscribers on YouTube.

Piper Landon

Yous don't accept to have a following like Rihanna's to become a successful influencer in the music industry. Vocalist-songwriter Piper Landon has used social media and her own web log to build a loyal audition, which includes 121,000 Instagram followers. Many marketers like to piece of work with smaller influencers, every bit they oftentimes have higher date rates than the bigger celebrities practise, according to enquiry from Mobile Marketer. Every bit a issue, Piper has partnered with a wide range of brands, including Schick Intuition, Rohto Center Drops, Subway and Hullo Fresh.

Selena Gomez

While many music influencers use their reach to promote their latest album or sponsored products, many also utilise social media to practice skilful. Selena Gomez does a lot of work with A21, an organization fighting against human trafficking, and she uses her status on Instagram to promote that cause. She has over 154 one thousand thousand followers.

Beyonce

Some celebrities are then huge they demand no introduction, and Beyonce asserts that attitude on social media. The pop star regularly adds images to her Instagram feed, which has over 130 million followers, yet she rarely adds any text captions. Here, the images do the talking . Most of her fans are left speechless.

Concluding Thought: Think Big (or Don't)

Music influencers range from megastars with millions of followers to micro influencers with just a few thousand fans. All influencers have their place, and in fact, many influencer campaigns benefit from smaller influencers who have stronger engagement with their audition. Any scale of advert you take in mind, an influencer marketing platform is a adept way to find your perfect partner.

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